Sense of smell is one of the most powerful sense and have a lasting and deeper effect on a person’s thought and action which he/she may not be able to avoid. People, when exposed to different kinds of smells, connect them to different incidents places and have an invisible but strong effect on their brain.
This power of scent or smell can be utilized and is being utilized by various organizations across the world to enhance there marketing and branding impacts and to enhance the customer experience.
Scents are being used by the companies for the following end impacts:
- Improved Customer Experiences
- Increased Business Revenue
- Increased Customer Dwell Time
- Encourage Loyalty and Brand Awareness
Scents have following positive impact on Brands or Products:
- Customer Perception of products being of higher quality than other brands.
- Customer’s willingness to buy a product increases, at the same time they’re willing to pay higher for a brand or product increases.
- Consumers have been seen to invest more time and money in a scented environment.
- Consumer’s remembrance of scented shops than unscented one’s increases and they tend to remember these products and brands for a higher duration of time.
- Pleasant smell allows them to experience various pleasant memories and feeling, it helps them remember the brand for a longer duration of time and increase the chances of it getting revered or referred to many others through word of mouth publicity.
- Scent marketing help organization create differentiation for themselves and stand out of the crowded world occupied with different brands across the sectors.
- Scent marketing carries the message far and wide and connects with the customer through a sensory organ very few brands are able to do.
A Company or organization caring for its brand and planning to increase footfall at their premises needs to ensure that they launch planned marketing, branding and communication strategy and if possible should try to include scent marketing as on the prime tool.
Ayuroma Centre is a research-driven organization working in the field of Essential & Carrier Oils. Ayuroma through its persistent contact with cultivators and farmers and by engaging in science and technology, it has been able to convert itself pioneer in providing natural and environmental friendly scent solution to the world. Brands are benefitting continuously and Fragrance and Aroma solutions offered by Ayuroma (www.ayuromacentre.com) have helped them take brands a long way.
